5X Your Instagram Story Views, Instagram's CEO is Interviewed, iOS 18 Launch, and Elon's Change to X
A lot has happened in the tech world this week and here's what you need to know
Welcome to the first issue of State of Social.
My plan with this is to share strategies, updates, and things I find interesting within the tech space.
I’ve been working in social media marketing for the last two and a half years, so I know people like to skim these things - so let’s hop into it.
5X your Instagram story views with this feature
People all over Threads and Instagram have been complaining/noticing the lack of reach on the Instagram platform.
It seems that Instagram is prioritizing viral content in it’s Reels feeds as well as Explore feeds.
So, it's hard to stand out.
It was a bit of a surprise to see my views on my IG stories jump from 600 average views to 5000 when I participated in a “share yours” story feature.
Nobody is 100% sure why the algorithm is favoring this so much right now, but historically, Instagram has always rewarded its creators for using its new features.
So, how do I use this strategically?
Last time I used this feature, I did not have a story posted already.
Creators like @brock11johnson have suggested that people also delete their stories or participate in this when they have no stories active.
Now, I don’t suggest just trying to participate in all of them.
Keep an eye out for ones that would help your brand.
This is a great opportunity to build trust, connection, and rapport with your audience.
Check out @addyoursextra; they’re a page dedicated to sharing stickers like this.
A deep dive into the state of Instagram with CEO Adam Mosseri
The YouTube channel, Colin and Samir, had an opportunity to sit down with Instagram’s CEO, Adam Mosseri.
The interview is an interesting one to watch as Adam is seemingly open about everything from monetizing to growth to what is currently the standard for reach and engagement.
Adam expresses that the ratio of sends to impressions is what to watch for when analyzing a piece of content’s performance.
The standard historically has been likes to impressions.
If you want to take a deep dive into the episode, here it is:
iOS 18 has just dropped and it’s gonna be a big help to creators
On Monday, Apple announced their plans for iOS 18.
Essentially, Apple is doing a huge overhaul of their operating system and integrating AI into everything.
Their product reveal lasted two hours, so I definitely will not dig into all of it in this article, but there are two noteworthy additions.
First they are dropping the ability to use your iPhone from your Mac.
This will you give you the opportunity to use all of the apps and files that you have on your iPhone on your computer without ever picking up your iPhone.
This will make content creation and sharing even more seamless.
The second biggest thing is Siri getting a huge facelift.
Siri will be able to read through all of your apps, images, files, and text messages and provide you real-time responses and updates according to your questions and needs.
You essentially get Jarvis on iPhone. Pretty cool.
If you want to watch the recap or the full announcement, I will leave the links here:
The Short Recap from Apple
The Whole Event | WWDC 24
iOS 18 Preview
Make content creation easy: Tim Stoddart’s formula
I had the privilege to work with Tim Stoddart on his podcast for about a year and a half, and one of the things that I learned from him is how he creates content and builds systems.
I’ve really come to love his system for creating content. So here it is:
Elon hides likes on X
As of June 12, you can no longer view who has liked particular tweets on X.
Here’s the post announcing it: Post by X
You can still see the total like count on the tweet, but you cannot click and expand to see who has liked it.
The company says this is a privacy thing, but what do you think?
All right, that’s all for this article.
This week has been crazy in the tech world, and I am sure I did not get to everything that’s happened.
If I missed anything noteworthy, let me know. I would love to hear from you.
See you in the next one!