Is Meta trying to buy TikTok?
Instagram begins posting on TikTok... Why?
4 days ago, Instagram posted to TikTok for the first time.
That’s not entirely weird since social media platforms historically have had accounts on other social media platforms.
What is weird is their timing.
If you’ve been following the news, you’d know that TikTok has been in court over potential privacy violations for the last several months.
President Biden officially signed the bill to ban TikTok back in April.
So why is Instagram trying to build a following on TikTok all of a sudden?
Could it be that Mark Zuckerberg, owner of Instagram/Meta, is trying to acquire the platform?
This wouldn’t be anything new because back in 2012, he bought Instagram for $1B and in 2014, he bought WhatsApp for $19 billion.
These are only two of the long list of companies Zuck has bought over the last several years.
So what could this mean for creators?
If Meta were to buy TikTok, my immediate thoughts are:
Instagram would most likely go back to prioritizing photos over videos.
The platform's creator partnership program may decline, with Meta keeping more of the ad revenue rather than paying out to creators.
While this is all speculation, I do believe that there is a reason for Instagram’s sudden interest in posting on the TikTok platform.
But enough about what I think—what do you think the result of this potential acquisition will be?